Harrods Announces Queen's Diamond Jubilee Spectacular - 16th May 2012

HARRODS ANNOUNCES QUEEN’S DIAMOND JUBILEE SPECTACULAR

Harrods has removed its iconic green canopies to make way for ornate, golden frames showcasing 31 crowns designed exclusively for Harrods by the world’s leading brands in celebration of the Queen’s Diamond Jubilee. Drawing on inspiration from Harrods decorations for the Queen’s Coronation in 1953, the Knightsbridge store’s façade is lined with Union Flags and two 50-ft tall regal banners heralding the Queen’s Royal Cypher and St. Edwards Crown.

Harrods’ Store Image Director Mark Briggs said, “We are delighted to be flying the British flag in celebration of Her Majesty Queen Elizabeth II’s 60 years on the throne. Harrods is proud of its British heritage and working with a host of world-class brands is the perfect way for the store to celebrate this momentous occasion.” GOD SAVE THE QUEEN This morning Harrods employees filled the pavement outside the 160-year-old store for a roaring rendition of God Save the Queen and Land of Hope and Glory, whilst waving British flags. Harrods will occasionally broadcast God Save the Queen from the store’s Brompton Road facade throughout the Jubilee celebrations. BALLGOWNS & CROWNS 31 majestic crowns, made exclusively for Harrods, fill the store’s Brompton Road windows. Each one-off piece has been designed by an array of iconic British and International brands – from Paul Smith, Mulberry and Jo Malone to Valentino, Bulgari and De Beers. Glamorous gowns made by the world’s leading international designers including Roberto Cavalli, Valentino and Elie Saab are showcased in the windows and sold exclusively at Harrods to celebrate the Victoria & Albert Museum’s Ballgowns: British Glamour Since 1950s exhibition. A replica of the Queen’s Coronation satin gown designed by British designer, Norman Hartnell has been created by Harrods exclusively for the celebrations and is showcased alongside the designer gowns, as a tribute to the day the Queen ascended the throne. POP-UP SHOPS All things red, white and blue – honouring the Union Jack – can be found at the Harrods Loves London pop-up shop located in-store. Harrods.com is celebrating with a Best of British pop-up showcasing the myriad of British designers on offer as well as a selection of patriotic Harrods heritage products. Heathrow Airport is hosting Harrods third pop-up shop at Terminal 5 with a range of exclusive Harrods Jubilee commemorative items as well as special edition Jubilee keepsakes from brands including Halcyon Days, Spode, Royal Crown Derby and Wedgwood. Pop-up shops now open.